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Gamification the Way to Go for Pfizer Healthcare Challenge Winners

Pfizer Healthcare Challenge honorees selected at Frontiers Health Conference

The Pfizer Healthcare Hub today announced the two winners of the Pfizer Healthcare Challenge. The two winning startups TOMMI and DataArt presented their ideas this afternoon at the Frontiers Health Conference in Berlin's AXICA convention center. Pfizer challenged these fledgling companies to come up with ways to support cancer patients during treatment, promote children and infants' long-term health, and help patients stick to their medication regimen. More than 60 founders responded by submitting projects and business ideas in time for the late August cutoff date. The winning teams have much to look forward to—a €5,000 grant for each, mentoring and the prospects of a potential alliance with the Pfizer Healthcare Hub.

The Rome-based startup TOMMI emerged as the winner of the challenge to support oncology patients. The team led by company founder Valentino Megale is developing a virtual reality-based game for children undergoing treatment for cancer. This game makes it easier for children, parents and caregivers to cope with the day-to-day challenges of dealing with this disease. It also captures valuable data on the child's general physical condition and psychomotor skills as the child plays. This information can help the treating physicians make adjustments to improve the therapy.

Munich-based DataArt stepped up to the challenge of helping patients adhere to the treatment regimen, winning the day with a digital gaming solution called KidPRO. This med minder engages patients and kids, especially, in a playful way, alerting them to stick to the schedule and take their medication on time and as directed. KidPRO also collects data related to the patient's health status, for example, body temperature readings. It combines professional medical software with game-like features to capture more reliable data when conducting tests for new drugs and further clinical trials.

The jury was unable to detemine a winner this year in the category of children and infants' long-term health.

Pfizer Healthcare Hub posed this triple challenge for the first time this year. The aim is to work with start-ups that will make a real difference to patients' lives. After the contestants' entries were evaluated after the late August deadline, the two best teams were invited to Berlin and designated as the winners in front of an audience of sponsors, industry representatives and an international panel. The jury included Dr. Karsten Neumann, Senior Advisor at the consulting firm Roland Berger, Pranomo Supantia, Head of the AOK Nordost's Healthcare Division, Dr. Susanne Klein, Head of the Department of Healthcare Management at Techniker Krankenkasse, Prof. Volker E. Amelung, Chairman of the Management Board of Bundesverband Managed Care e. V., PD Dr. Peter-Andreas Löschmann, Medical Director at Pfizer Germany, Carl Janssen, Head of the Oncology Business Unit at Pfizer Germany, Nicole Schlautmann, Head of the Rare Disease Business Unit at Pfizer in Germany, Christina Claussen, Director Alliance Management & Patient Relations at Pfizer, and Dr. Olivier Flückiger, Head of Health & Value Germany at Pfizer Germany. Peter Albiez, CEO of Pfizer Germany, presented the awards to the winners. Expressing his admiration for the selected nominees, he noted, "The winning teams of today's challenge have impressively shown the possibilities in new technologies such as gaming and what they can do for better patient care."

Pfizer has been promoting the development of new digital solutions in the healthcare sector since 2014. The company regularly hosts the Startup-Sprechstunde, literally an hour to talk, but figuratively a consultation with a professional. These are mutually beneficial get-togethers where knowledge is shared and acquired on an equal footing. Pfizer staff affords insights into the pharmaceutical industry; startups get answers to their questions and the opportunity to present their ideas and projects.

About the Pfizer Healthcare Hub Berlin

The Pfizer Healthcare Hub Berlin serves as a key interface between Pfizer Germany and founders and startups in the healthcare sector. Cooperating closely with Pfizer, enterprising young companies develop digital solutions that complement therapies and products, for example, to help with diagnostics and monitor health data. Pfizer tailors its support to each startup's needs. This may include anything from mentoring provided by Pfizer's network of experts to office space and sales partnerships.

Set up in 2014, the Pfizer Healthcare Hub Berlin was initially known as the Berlin Healthcare Lab. The idea caught on with Pfizer Healthcare Hubs in New York, London, Stockholm, Sydney, Tel Aviv and Toronto following suit. The Berlin Hub currently cooperates with the startups Cortrium, Viomedo and Mediteo, among others.

About Frontiers

Frontiers Health is a spin off event of Frontiers Conferences, which designs and produces international conferences about technology and innovation since 2005. The yearly Frontiers Conference in Milan has become Italy’s leading conference for business, design and technology. The company was co-founded by Matteo Penzo, who also founded “Talent Garden”, the biggest co-working space in Milan, and is a technology practice executive at frog, and by Leandro Agro’ - a designer and entrepreneur with more than 20 years’ experience in the field of design and business innovation. Frontiers Health is chaired by Roberto Ascione, CEO of Healthware, the co-host organization of the yearly Frontiers Health conference.

Contact and further information:

Pfizer Deutschland GmbH
Corporate Communications
Linkstraße 10, D-10785 Berlin
Phone: +49 (0)30 – 55 00 55 – 51088
Email: presse[at]pfizer.com
Internet: www.pfizer.de
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